How important is using accurate language when discussing the mandate?

I came across this article about the importance of controlling the language in the dabate about the HHS mandate.

Pay close attention to the media’s reporting on President Obama’s mandate on contraception, sterilization, and abortion-inducing pharmaceuticals. When you hear the subject reported, it’s rarely reported with that specificity, with that accuracy. Typically, the media simply refers to the Obama mandate on “contraception.” That’s it. Many reporters are leaving out the words “abortion-inducing pharmaceuticals.” It’s a rather significant—indeed, fatal—omission.
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